Introduction to emailed surveys

We asked for the opinions of Winchester City Council Tenants on using online surveys as another way of collecting tenant views, and whether receiving an incentive would increase engagement.

Would you be interested in receiving short online surveys?

• 67% of respondents said ‘yes’
• 16% said ‘no’
• 16% wanted to know more first
• (the question was not answered by 0.7% of respondents).

Would you be more likely to return a survey if you received a reward?

• 43% of all respondents said ‘yes’
• 38% said ‘no’
• 19% said they wanted to know more first
• (the question was not answered by 0.7% of respondents).

We looked at the age demographics for the questions above. Of particular note is the difference in responses between the Under 55 and Over 55 age groups.

•  Under 55 age group
  • 60% Yes
  • 22% No
  • 18% Want to know more first
  • (the question was not answered by 0.5% of respondents)
• Over 55 age group
  • 29% Yes
  • 52% No
  • 18% Want to know more first
  • (the question as not answered by 0.8% of respondents)

68 of the respondents received a further email responding to their request for more information regarding being an Involved Tenant.

A focus group to investigate the possibility of a reward scheme is being organised.

Future online consultations with tenants are in the pipe line.